Brilliant Media
This is the part where we are supposed to say “we put the consumers at the heart of everything we do”. The reality is that in a fragmented media landscape your audiences are snacking across media everywhere. Traditional audience tracking by media channel is obsolete. Among the clutter, our goal is to create compelling reasons for your audiences to track you. For Meerkat, your brand, your goals and what makes you unique are at the heart of everything we do. Using what makes you special, we create media moments that matter, motivate your audiences to engage and track media results.
Technology
Technology isn’t sexy, but it should be. Using the right technology is a key opportunity for brands to improve impact. Meerkat builds technology to power smarter media campaigns based on real audience interactions. That means creating, collecting and managing data that counts.
We work with brands to integrate data sources securely. Data can be from internal sources, like sales data, or results from media performance or trusted industry third party sources. If data exists that improves results we will help you integrate it into practical and predictive media strategies.
Ethical AI & Privacy Protection
AI and privacy protection are the modern angst of marketers. Failure to use data from your marketing investment squanders an opportunity. Using data in the wrong way destroys the trust of your customers. The security of your data is at the core of our AI and Privacy services.
Meerkat works with partners to develop custom AI solutions that reliably predict audiences and locate areas of demand based on real data and your current marketing investment. No two solutions are the same. All Meerkat AI solutions have a significant impact on our clients’ growth and our ability to create compelling media moments in the future.
Be Kind
Meerkat set its values from day one. Be kind to the planet, be kind to people finding their feet in the industry, our clients and our suppliers. Make sure our team is diverse in gender, ethnicity, ability and opportunity.
While early on our sustainability journey, we are passionate about our impact on our environment. We are measuring our carbon emissions, with a science based target to be announced. We’re committed to driving change with our clients, providing carbon emission reports for client campaigns across all media.
Our people are everything. We have designed a business where employees and partners earn shares in our company, in addition to all the normal perks. Our mission is to share our success across our entire team.
