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Ex-Fairfax, Aegis, Switch Media figure Lee Stephens launches new media agency

Industry figure Lee Stephens has officially announced his latest venture into market – a new media agency that promises to “reshape” the ways brands engage with audiences.

Meerkat Media will look to combat the increasingly complex media landscape and help brands adapt to reach audiences. By leveraging media, technology and AI, the agency said it will create compelling media moments, cut through the clutter, and help clients authentically reach and connect with consumers.

As commercial director of Fairfax Media in the early 2000s, Stephens has long been aware of the challenges of the media industry. During his time at Fairfax, he brought the digital arm to profit after years of significant loss.

This piece sits behind Mumbrella’s subscriber paywall beyond the excerpt above – read the full report at the link below.

Originally published by Mumbrella on 23 Oct 2024.
Reproduced here as an excerpt with attribution. Read the full article at Mumbrella →

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